UPUP (Holding Placards) is a manifestation of supportive attitude and the perseverance in hope. Every adorable UPUP character represents the people who support and enkindle you. In the world of UPUP, nobody is left behind or forsaken. At times when you need to confront challenges alone; UPUP characters will accompany you to walk through daunting trials and stride toward a brighter future.

UPUP believes that many wonderful things await us to “uplift” their magnificence. Thus, the spirit of perpetual hope and infectious encouragement can positively impact the world.